“Engagement” is the buzzword of the online marketing world in 2015 it seems. Engage your viewers, subscribers, followers, customers, etc. The problem is, many small businesses attempting to create and maintain an online presence have no idea how to define and measure engagement, let alone create more of it. Complicating matters further, each social network has a different definition for engagement. For example:

  • Facebook defines engagement as likes, comments and shares.
  • Twitter defines engagement as @replies, retweets, favorites and mentions.
  • YouTube defines engagement as views, likes, and shares.

In order to optimize your posts and increase engagement for each social network, you need to understand how each network defines engagement, and what engages those users. It is universally accepted that visual content plays a crucial role on every major social network. We are visual creatures by nature, and our attention spans shrink with each six second vine we watch.

Infographics are proven to be amongst the most engaging visual content. The infographic below clearly lays out five simple steps to get more engagement with your visual content. Read, like and share!

5 simple steps to increase engagement on your visual content infographic rapidweblaunch

Source: Hubspot Blog

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