Full disclosure: I don’t use Pinterest. The main reason being I simply don’t have enough time in my day to devote resources to yet another social network. That being said, I can see how Pinterest can be a massively useful tool in marketing your business, especially if it’s online based. The goal of this post is to help you determine whether Pinterest would be a good fit for your business’ marketing strategy. Here’s a few reasons why your business should be on Pinterest:

70 million active users, with 80% being women

If your business sells products or services that are geared mainly towards women, you need to be on Pinterest. It’s that simple. You can’t ignore the opportunity to connect with over 50 million women.

Big on mobile

Pinterest is huge on mobile devices. People share on Pinterest 3x more on mobile over desktop. This is important as the world continues to go mobile first.

User engagement is through the roof

Content has a longer lifespan on Pinterest. This essentially means that anything you post will last longer, be viewed more, and drive more traffic to your website. Crazy stat: Pinterest drives 400% more in sales than Twitter.

Now that we’ve established 3 good reasons to be using Pinterest for your online marketing strategy, check out this massive infographic on how you can become a marketing warrior on Pinterest.

how to market your business on pinterest

Source: EMB

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One Comment

  1. pinterest

    May 25, 2016 at 5:05 am

    Awesome infographic..

    Reply

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