Your business needs to be online, there is no doubt about that. Without an online presence, your business will continue to lose out on potential new customers and sales. It is not simply enough to have a website, though. You need to do it right. Here are the top 3 reasons your small business website is failing:

Poor design

In this day and age, it’s easier than ever to build your own website. The amount of tools at your disposal is incredible. That doesn’t mean it’s for everyone, though. A hammer is a very useful tool, but only a skilled craftsmen would be able to build a beautiful cabinet with it. (I know I couldn’t)

Poor SEO

As a web designer, by far the most common misconception I see is that people assume once they have a beautiful website made, the traffic and leads will start pouring in on their own. Unfortunately, that’s not how it works. This is why you see web designers advertising SEO everywhere. It stands for Search Engine Optimization, and it’s the second most important factor in building an effective website. If you hire a web designer, make sure they know how to properly optimize your website for search engines like Google.

No mobile optimization

Google recently released a new update to it’s search algorithm, and it puts a heavy emphasis on websites that are optimized for mobile devices. We now live in a mobile-first world, and if your site hasn’t been updated to prioritize mobile devices, you will lose your search ranking with Google pretty quickly. Don’t waste anymore time.

The infographic below clearly lays out what most small business websites are doing wrong in their quest to establish themselves online. (If you find it difficult to read, click on it, and then zoom in)

why your small business website is failing infographic rapidweblaunch blog

Source: MyCase

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