Instagram, since being purchased by Facebook, has quickly risen to become one of the largest social networks in North America, as well as the fastest growing social media platform in 2014. That is why more businesses and brands are integrating Instagram into their social media strategies. You should too. Here’s a few reasons why:

Brand interaction rate is through the roof

Users on Instagram interact with brands 1.53% of the time. You may be thinking that is incredibly low, until you find out that second place Facebook has a mere .10% interaction rate. That’s insane. As a brand or small business, you simply cannot afford to not be on Instagram.

Image quality is important to consumers

67% of consumers say that image quality is more important to them than product description, info, and reviews and ratings. Instagram provides fantastic tools to put your best image forward and present your products in a trendy, and eye-catching style.

Instagram plays nice with others

When you post a photo on Instagram, you can easily cross-promote it to other social networks. (except Twitter, they don’t play very nice) Stats show that this will actually increase engagement on your other social networks as well.

Here’s an infographic on how you can get more engagement on your Instagram posts. Spoiler alert: #hashtags are your friend.

get more engagement on your instagram posts rapidweblaunch blogSource: Quicksprout Blog

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