This post is part of a new regular series, “Powerful Advertising“, where we showcase some truly meaningful, effective, and powerful advertising.

AT&T has been doing their anti driving and texting ad series, “It Can Wait“, for a couple of years now, but this one just may be the best.

The directing, cinematography, and special effects are all top notch, and combine to create a powerful ad about just how dangerous it is to take your eyes off the road for even a brief glance at your phone.

https://youtu.be/OVnRcIXEqaU

Distracted driving now kills more people every year than drunk drivers. You can blame the incredible rise in popularity of these personal handheld computers we still call phones.

Be sure to share this with your friends and family, and remind them that #ItCanWait.

This PSA is more art than advertising.
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