It’s 2016, and 46% of all small businesses in America still don’t have a website.
After spending a few years building websites (and writing about building them) I’ve begun to see a pattern. A pattern of excuses.
I’ve narrowed it down to six. Six terrible excuses small businesses make for still not having a website in this day and age.
I’m so passionate about this, that I actually made an original infographic to make my point.
If you still don’t have a website for your business, which excuse are you using?
(Click the infographic to enlarge)
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24% might build one in 2016 or later
22% have zero intentions of building one
1) I don’t need one
- 84% of American adults use the internet
- 96% of American adults aged 18-49 are on the internet (essentially everyone)
2) My industry isn’t online
- Sweet! That means less competition for you when you get online
- 61% of global internet users research products online
- Over 90% of Americans own an internet-connected mobile phone. Your customers do too.
3) I don’t have the money
- There are dozens of Do-It-Yourself website builders out there, including Weebly, Wix, and Squarespace.
- You don’t need to spend thousands of dollars on a custom website design. There are more affordable web designers available than ever before.
- You can hire an overseas freelancer via sites like Upwork, Elance, and Freelancer.
4) I have enough customers
- You never know about the missed opportunities your customers found elsewhere.
- 50% of all mobile searches are conducted with the hopes of finding local results.
- Your customers are looking for you. 61% of those searches result in a purchase.
5) I use social media instead
- Great! That’s definitely part of it.
- You’re posting regular content, but what are you linking to? How do you capture sales leads?
- Your followers could be customers.
- Bigger is better. Businesses with websites of 401-1000 pages get 6x more sales leads than websites with 51-100 pages.
6) I don’t have enough time
- Do you have time for:
- A cup of coffee?
- Reading an email?
- Calling your mother?
- That’s how long it takes to manage a website. (well, except maybe that last one)
- Many companies also offer managed website services. You’ll never have to touch it.