“Is Weebly good for SEO?”
“Can I really get on the first page of Google with Weebly?”
“I heard Weebly is for babies and the uneducated, is that true?”
And since I’ve already thoroughly answered the third question with my full Weebly review, I’m going to focus this post on the first two.
In short, doing SEO for Weebly is just like doing SEO for any other website. It’s just simpler.
Great SEO comes down to 3 things:
- Keyword research
- On-page optimization
- Off-page optimization
Here’s what we’re going to discuss in this tutorial, in case you feel like jumping ahead:
- Keyword Research
- On-page optimization
- Off-page optimization
The first step of any SEO project is diligent keyword research, and that’s no different when it comes to Weebly SEO. Knowing what your target audience is searching for is the only way to provide the answers they seek.
Invest in a good SEO tool
Some believe that Google’s free keyword planner is sufficient for keyword research. I strongly disagree.
Google has no real incentive to provide a good keyword research tool to you. Their ad business is their bread and butter. Google would rather have you pay them to promote your site on the first page of search results.
Paid keyword research tools, on the other hand, have everything to lose by not providing a quality product. Their success relies on your success.
Find high traffic, low competition keywords
Let’s say you own a business called Highpeak. Your product? Custom snowboards.
Your job now is to determine what people who are into custom snowboards are searching for in Google.
A quick search of “custom snowboards” in SECockpit gives us this:
Here’s what this screen tells us:
- The keywords “womens snowboards” and “snowboards for sale” get thousands of searches every month, and have very low competition. The fuller the orange bar is, the harder it will be to rank for that keyword. (low competition means that there isn’t a lot of content out there that answers these searches)
- The keyword “custom snowboards” gets a decent amount of searches, but is also more competitive.
- A “Niche” bar that automatically tells you if there is an opportunity to be found with that keyword. The fuller the green bar, the better the opportunity.
Now we know that going after “custom snowboards” may prove to be a bit difficult for a site that hasn’t established itself yet.
Let’s take a deeper look at the other two keyword phrases that are showing some promise. We can do that by clicking on them. Here’s what we see when we click on “womens snowboards“:
SECockpit will give you a lot of metrics and deep analytics but, for now, we’re looking for two things:
- Domain Authority: A number ranging from 1-100 that tells you how much authority, or power, a website has. The higher the number, the stronger the website.
- Page Authority: Same as Domain Authority, but focusing on a specific page of a website.
When checking how competitive a keyword is, you generally want to look for keywords that have websites with a DA of less than 40, ranking in the top 10 of search results.
This screen tells us that there is room to compete here. Three of the sites in the Top 10 have DAs of less than 40, and ALL of the pages have PAs of less than 40.
We now know that it makes more sense to target “womens snowboards” and “snowboards for sale“. They’re still very much related to custom snowboards, but it will be much easier to rank highly for those keywords, thereby boosting traffic to our site.
So, let’s try to target our keywords even further, and run a search for “womens snowboards“.
By narrowing down our niche even further, we were able to find even more juicy, low competition keywords.
While they may have low traffic individually, if you can create great content for all of these keywords, you can quickly rack up 1,000’s of new views every month. (but we’ll get into that later)
We did it!
We now have the keywords and phrases we want to target:
- womens snowboards
- snowboards for sale
- custom snowboards
- best snowboards 2017
Time to head to Weebly!
On-page SEO is the bulk of the work. It involves any work and optimization made to your website itself. There’s a lot that goes into it and, thanks to Google’s constantly changing algorithms, it’s constantly evolving.
General Weebly settings
For the general settings page, make sure you:
- Use a descriptive site title, incorporating your target keywords and phrases.
- If you’re selling stuff online, turn on SSL. It costs extra, but it’s necessary. Google punishes sites that accpet credit cards without using SSL security.
Weebly SEO settings
Some things to keep in mind when it comes to your Weebly SEO main settings:
- Site description should be filled with your targeted keywords, but still natural language. Don’t just stuff keywords in there if it doesn’t make sense!
- Meta keywords is simply for entering as many keywords as possible, sorted by commas, and sorted by priority. It’s not as important as it used to be, but still good to do.
- Put your Google Analytics tracking code in the footer code box! You definitely need to be using Google Analytics to track your SEO strategy’s success.
Individual Page settings
In addition to the general SEO settings, you can customize SEO options for each individual page. Remember:
- Page title should be a one sentence description of what the page is about.
- You can customize the page permalink. This is new to Weebly 4! Change the url to include a more SEO friendly name.
- Page description is very similar to the site description in general settings. 250 characters to tell the world what that page is about. Again, don’t forget your keywords!
- Meta keywords is simply for keyword stuffing, like the general SEO settings.
Part of good on-page optimization is optimizing your content, and that includes your images. Here are 3 things you MUST do with every image you put on your site:
- Name the image after one of your keywords or phrases.
- Change the image alt tags to one of your keywords or phrases. (In Weebly, click on the image > Advanced > Alt tags)
- Reduce the size of the image in Photoshop. The faster your site loads, the better, and images take up a lot of space.
If you want great results to your SEO work, you need to be blogging. Period.
Regularly creating great content that answers your target customers’ questions is an essential component of any solid SEO strategy. Here’s some things to keep in mind while you blog your heart out:
- Write articles with topics that can incorporate useful keywords. For example, remember the second and third keywords we’re targeting? “womens snowboards” and “best snowboards 2017“. You could write a listicle titled “The 9 Best Women’s Snowboards of 2017″ that would answer both of those searches.
- Make good use of your category names. Try to use keywords, but do it naturally.
- Your Author box should be a few eye-catching sentences that is fun to read. Don’t be afraid to use a little humor and personality.
- Insert links to your other articles in your posts. Internally linking within your blog is good for SEO.
- Link to high Domain Authority sites that provide sources for claims that you make in your posts.
Internal linking / Footer
You’ve probably noticed that most websites have a “second navigation menu” at the bottom. This is called the footer.
By setting up your footer to have links to all of the sections of your site , you effectively give Google a map of your site. This helps Google to know how your site is laid out, and makes it easier for their bots to crawl it.
Here are a few things you need to know to make a great website footer:
- List and link to all of the individual pages of your site. The text used in a link is called the “anchor text”. Try to use keywords instead of generic names. For example, a marble restoration company could call their blog “Marble Care Tips” instead of merely “Blog”.
- Include links to your social media accounts.
- Display your business’ address and contact info.
This is by far the most often overlooked aspect of SEO. Over the years, Google has placed a greater emphasis on user experience.
Making sure searchers find the answers they need when they click on a search result is Google’s #1 priority. Because, really, if you weren’t getting the information you need, why would you bother using Google next time you have a question?
There are 3 main metrics Google uses to determine whether your visitors are getting a great user experience:
- Bounce Rate (how many visitors leave your website without clicking on anything)
- Average Time Spent on Page (how long are your visitors sticking around)
- Average Pages Per Visit (how many pages do visitors view after they arrive on your site)
If you want your visitors to have a great user experience on your site, here’s what you need to do:
- Make sure your site loads fast. You can use tools like Google’s Pagespeed Insights to determine if it’s fast enough.
- Less is more. Your website needs to be clean, simple, attractive, and easy to navigate. If it doesn’t add clear value, don’t bother adding it to your site.
- Have a clear CTA. Your Call To Action should be crystal clear. Drive your visitors to take action on one thing.
- Your website MUST use responsive design. This mean that the website will look great on any device. If it isn’t responsive, Google will punish you. You can use Google’s Mobile Friendly Test to determine if your site is… mobile friendly.
Off-page SEO is mainly centered around one thing: Backlinks.
As we discussed earlier, getting backlinks to your site from high Domain Authority websites gives you street cred. It tells Google that you’re worth paying attention to.
Blogging plays a key role in this. When you write great content worth reading, and promote it the right way, you start to get noticed. It’s how I managed to get mentioned in major websites like Entrepreneur, Buffer, FitSmallBusiness, SixRevisions, and more.
List your business
Old fashioned networking
Get out there and talk to people.
I know, it’s hard. And annoying. But building a successful business hinges on building meaningful relationships with people, whether online or offline.
In the early stages of your new business, the majority of your customers are going to come from referrals.
Team up, collaborate, volunteer, whatever it takes… Just get out there and meet some peeps.
Hopefully I’ve done enough to convince you that ranking your Weebly website on the first page of Google is not impossible. Weebly is a fantastic web design platform that helps make SEO as simple as possible.
That said, regardless of what type of web design platform you use, SEO is a lot of work. It takes patience and determination to get your site to rank #1.
But as the old saying goes, “nothing worth having comes easy”, right?
Need some help with your Weebly SEO strategy? Give me a shout!